Redding City Identity Project

Source: reddingcityidentityproject.org

The Redding City Identity Project is working to strengthen the image and reputation of our city. On January 10th, 2019, the Identity Project held a free public event for the community at the Cascade Theatre to announce the first 10 ideas that will be initiated by 2020 to catalyze a better city. Many of these ideas came through our incredible community of people who submitted over 800 individual ideas as well as 2,440 residents bringing their voice through participating in a city-wide survey.

Communities need more than a logo and tagline to connect the soul of their city to the hearts of its people. A city’s identity is what it’s known for in the minds of its target audience – its residents and potential visitors and investors.

The Identity Project is an opportunity to tell our story: it will establish our city’s image and reputation by defining who we are and intentionally building toward what we will become. A city’s image is connected to its competitive advantage as a place to live, vacation, and invest. As a city becomes more appealing, it’s better positioned for job creation, increased revenue, and improved quality of life for its citizens.

The Greater Redding Chamber of Commerce is leading this community effort with the support of the following donors and supporters:

Visit Redding, The McConnell Foundation, Sierra Pacific Industries, Redding Rancheria, Dignity Health Mercy Medical Center Redding, Josh Barker Real Estate Advisors, InterWest Insurance Services, Inc., MD Imaging Inc., Hess Property Holdings, Commerce Home Mortgage, Jesse Enline Real Estate Team, D.H. Scott & Company, Shasta Regional Medical Center, Black Bear Diner, Five Star Bank, Miner Family Charitable Fund, Roseville Area Chamber of Commerce, Golden Valley Bank, City of Redding, and County of Shasta California.